Swiss luxury watchmaker Piaget is virtually inseparable from the lives of celebrities and stars.  From Piaget's 1980s-era conquest of such wrists as Ursula Andress, to the recent association between Piaget and pop performer Rihanna, the exquisite timepieces of the prestigious brand seem to have a magnetic attraction to those in the limelight.  The latest example of this phenomenon took place at the recent MTV Video Music Awards, where Sean "P Diddy" Combs and R&B artist Ne-Yo (a.k.a. Shaffer Chimere Smith) both chose elegant Piaget watches to carry off their dress ensembles.

Piaget the maker of high fashion formal watches is eagerly trying to solidify a place in the hearts of luxury sport watch enthusiasts with the new Polo FortyFive line of watches. While the watch is very well made with an in-house made movement and construction including titanium and rubber, most people still see the brand as the king of dressy watches.