I recall when the Bell & Ross Airborne BR01 watch was first announced around the time of Baselworld 2009 last year. It was immediately polarizing with some people lauding the original and unexpected design from Bell & Ross, while others abhorred what they said as an unintelligent and uncharacteristic design from Bell & Ross – either way the watch received a lot of attention. That was the original model and it was devoid of such luxurious decoration.